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Research papers

International research and the need to better communicate across cultures

The purpose of this paper is to contribute to better cross- cultural communication. In order to achieve this, we have selected concepts put forth by anthropologists, sociologists and specialists in international management which shed light on some of...

Catalogue: Seminar 1993: Marketing And International Research
Author: Olwen H. Wolfe
June 15, 1993
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Citation

Wolfe, O. H. (1993a, June 15). International research and the need to better communicate across cultures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-research-and-the-need-to-better-communicate-across-cultures


Research papers

On the scent of a mystery

A partial exploration of some of the biological and psychological dimensions of odour is undertaken herein. Metaphor often reveals cultural viewpoints in regard to the senses, and smell - both positive and negative - is frequently characterised...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Joseph A. Precker
June 15, 1993
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Citation

Precker, J. A. (1993a, June 15). On the scent of a mystery. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-the-scent-of-a-mystery


Research papers

Brands: The missing link

This paper starts by discussing the nature of brands. Brands appear to have human-like characteristics. This is now reasonably well-known and accepted by professionals, and the authors briefly refer to earlier work adapting and applying concepts...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Wendy Gordon, Christine Restall
June 15, 1992
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Citation

Gordon and Restall (1992a, June 15). Brands: The missing link. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-the-missing-link


Research papers

Using advertising research in the 1990's, putting the horse in front of the cart

Due to the expected changes in the fast moving consumer goods market in the 1990's, in terms of the geographical expansion and increasing brand and media competition, it is assumed that advertising decision risks will be higher than ever before....

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Mansour Elganady
September 1, 1990
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Citation

Elganady, M. (1990a, September 01). Using advertising research in the 1990's, putting the horse in front of the cart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-advertising-research-in-the-1990-s-putting-the-horse-in-front-of-the-cart


Research papers

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Frank de Munnik, Will J. A. Nelissen
June 15, 1990
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Citation

de Munnik and Nelissen (1990a, June 15). Outdoor advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/outdoor-advertising


Research papers

Compatibility between decentralisation and cohesion

In designing, implementing, developing and maintaining the organisation of a multinational computer services company, one must first of all respect the constraints linked to service. In its development, as well as in its management, GSI has preserved...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jean Luis Brousse
June 15, 1990
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Citation

Brousse, J. . (1990a, June 15). Compatibility between decentralisation and cohesion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/compatibility-between-decentralisation-and-cohesion


Research papers

Fragrance choice and perceptual mapping

This paper describes the importance of taste and flavour preference to the basic acceptability of a wide range of consumer products, and outlines why reasons for preference are not often well communicated from the consumer to the producer. It...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Ivor Shalofsky
June 15, 1989
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Citation

Shalofsky, I. (1989a, June 15). Fragrance choice and perceptual mapping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fragrance-choice-and-perceptual-mapping


Research papers

The impact and effect of new user-oriented computer facilities in media planning

The paper outlines what has happened to Media Planning, Media Buying and Advertisement Sales as a result of the impact and wide-spread proliferation of micro computers. The paper also highlights the practical problems still prevalent with Users that...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Robert Hulks
June 15, 1988
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Citation

Hulks, R. (1988a, June 15). The impact and effect of new user-oriented computer facilities in media planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-and-effect-of-new-user-oriented-computer-facilities-in-media-planning


Research papers

Circumventing babel

This paper outlines some of the problems which can be experienced in co-ordinating, analysing and interpreting international qualitative data. Our thesis is that good research and actionable recommendations cannot be achieved without a full...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Anne Ward
June 15, 1988
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Citation

Ward, A. (1988a, June 15). Circumventing babel . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/circumventing-babel-